A joint venture between the Pittsburgh Penguins and CSKA Moscow aimed to transform the Russian hockey team into a major entertainment attraction in the 1990s.
Synopsis
A joint venture between the Pittsburgh Penguins and CSKA Moscow aimed to transform the Russian hockey team into a major entertainment attraction in the 1990s.
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Synopsis
Steve Warshaw arrived in Moscow in the early 1990s to market the Red Army hockey team, known as CSKA Moscow. This partnership with the Pittsburgh Penguins aimed to transform the team into a major entertainment draw. Warshaw's efforts brought Hollywood celebrities and advertising deals to Russia during a time of political upheaval. The film features interviews with key figures, including Valery Gushin and Howard Baldwin, and uses archival footage to illustrate the chaotic environment of post-Soviet sports.
Deep Dive
Why Watch
- Meet Steve Warshaw, the marketer in Moscow.
- See the chaotic sports scene in 1990s Russia.
- Find out about the Hollywood names involved.
Did You Know
- The film premiered on September 5, 2019, at the Toronto International Film Festival.
- Steven Warshaw sent Gabe Polsky a large box of documents about the venture.
- Red Penguins was nominated for a Critics Choice Award in October 2020.
- Viktor Tikhonov was the head coach of CSKA Moscow during the venture.
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Frequently Asked Questions
Who directed the documentary Red Penguins?
Red Penguins was directed by Gabe Polsky.
When did Red Penguins premiere?
Red Penguins premiered on September 5, 2019, at the Toronto International Film Festival.
What was the main marketing venture in Red Penguins?
The main marketing venture involved a joint effort between the Pittsburgh Penguins and CSKA Moscow to transform the Russian ice hockey team into a major attraction.
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