Are E Cigarettes Less Harmful Than Cigarettes ?

Synopsis

Peter Taylor visits a London café where patrons smoke e-cigarettes, a product the tobacco industry claims is safer than traditional cigarettes. The film provides access to British American Tobacco, which argues that e-cigarettes could save lives. However, health campaigners express doubt, suggesting these claims mask ongoing tobacco sales. The documentary contrasts the industry's promises with the realities of smoking in developing countries, where companies continue to target young people with cheap cigarettes.