

Sales for Yesmoke, a small tobacco company in Turin, Italy, surpassed 100 million cigarettes before facing a $550 million lawsuit from major tobacco firms.
Synopsis
Sales for Yesmoke, a small tobacco company in Turin, Italy, surpassed 100 million cigarettes before facing a $550 million lawsuit from major tobacco firms.
Go deeperSynopsis
In Turin, Italy, the Messina brothers operate Yesmoke, a small tobacco company that began as an online store. They sell cigarettes globally, including popular brands like Marlboro and Lucky Strikes. As sales exceed one hundred million, Yesmoke faces a lawsuit from major tobacco companies seeking 550 million dollars in damages. This legal battle forces the company to shut down its website. The film details the challenges small businesses encounter when competing against corporate giants in the tobacco industry.
Deep Dive
Why Watch
- Meet the Messina brothers of Yesmoke.
- See how small businesses fight corporate giants.
- Find out about the tobacco industry's legal battles.
Did You Know
- Yesmoke sold over 100 million cigarettes globally.
- The Messina brothers faced a lawsuit for 550 million dollars.
- Yesmoke was based in Turin, Italy.
- The documentary was directed by Michele Fornasero in 2014.
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Frequently Asked Questions
What is Yesmoke?
Yesmoke is a small tobacco company based in Turin, Italy, run by the Messina brothers.
How much did Yesmoke get sued for by Big Tobacco?
Yesmoke was sued for 550 million dollars by Big Tobacco.
What types of cigarettes does Yesmoke sell?
Yesmoke sells affordable options like Marlboro, Camels, and Lucky Strikes.
What are people saying?
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