You're Soaking in It

Synopsis

Scott Harper stands at the crossroads of Madison Avenue and Silicon Valley, where advertising has transformed over the last fifty years. The film outlines how advertising infiltrates public spaces, radio, and personal screens, aiming to shape consumer behavior. It traces the shift from traditional marketing methods to data-driven strategies. As companies harness Big Data, the documentary questions the implications of targeted advertising and its ability to influence choices, often knowing consumers better than they know themselves.