Neuromarketing: How Brands are Manipulating Your Brain
Synopsis
A pair of eye-tracking glasses worth 20,000 euros records consumer behavior in a Paris supermarket to reveal how brands manipulate buying decisions.
Synopsis
Marie, a self-described liberated woman, shares her affinity for a skin cream and a favorite burger restaurant. Unbeknownst to her, the scents and images that attract her are carefully crafted to elicit emotional responses. The documentary reveals how companies like McDonald's employ neuromarketing techniques to influence consumer behavior. It features Eric Sanglo from BVA, who uses eye-tracking technology in an experimental store in Paris to study shopping habits. The film raises ethical concerns about the manipulation of consumer choices through neuroscience.
Deep Dive
Why Watch
- See how brands use smells to trigger emotional reactions.
- Meet Eric Sanglo and learn about eye-tracking technology.
- Find out why neuromarketing is considered taboo in France.
Did You Know
- The eye-tracking glasses used in the study cost 20,000 euros.
- Neuromarketing techniques are illegal in France under article 16 14 of the civil code.
- The documentary features an experimental store in central Paris.
- Marie claims to be a liberated woman, yet is unaware of marketing manipulation.
Perfect For
Frequently Asked Questions
What is neuromarketing?
Neuromarketing is a technique that uses neuroscience to study consumer behavior and influence purchasing decisions.
What technology is used in neuromarketing?
Technologies such as MRI and electroencephalograms are used in neuromarketing to analyze brain responses.
Is neuromarketing legal in France?
Neuromarketing techniques are illegal in France for non-medical purposes, as stated in article 16-14 of the civil code.
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