

The Pioneers
Ten years saw foreigners from England, Brazil, Germany, Italy, the USA, and Turkey in leading roles at Moscow's top creative agencies.
Synopsis
Ten years saw foreigners from England, Brazil, Germany, Italy, the USA, and Turkey in leading roles at Moscow's top creative agencies.
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Synopsis
Denis Lapshinov began his career as a junior art director at BBDO in Moscow in 2007. At that time, many foreigners held key roles in the city's advertising agencies. This period lasted for about ten years. "The Pioneers" presents insights from these international professionals on the changes in the Russian advertising industry. They discuss cultural traits, strengths, and weaknesses within the context of their experiences in Moscow.
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