Paco Underhill on air travel
Synopsis
In April 2014, Paco Underhill visited a different continent every Monday, discussing airport design and the passenger experience at a conference.
Synopsis
Paco Underhill speaks at a conference about airport design and its impact on travel. As the CEO of a research firm, he shares insights from his global work, including visits to prototype stores in cities like Moscow and Istanbul. Underhill discusses the need for improved airport experiences, drawing from his frequent travels across continents. He engages in light banter with Malcolm Gladwell, who once described him in a past article. Their conversation touches on the challenges of making air travel more enjoyable.
Deep Dive
Why Watch
- Meet Paco Underhill, a leading urban anthropologist.
- See how Singapore airport sets trends in design.
- Find out why airport experiences vary by airline.
Did You Know
- Paco Underhill has been in a different continent every week in April 2014.
- 30 to 40% of Underhill's firm's work focuses on prototype stores worldwide.
- The Singapore airport features playgrounds for children.
- Underhill's firm employs around 170 people.
Perfect For
Frequently Asked Questions
What is Paco Underhill's profession?
Paco Underhill is an urban anthropologist who studies the interaction of people and spaces.
What is one of Paco Underhill's current passions?
One of Paco Underhill's current passions is improving the airport experience.
Which airport does Paco Underhill mention as having playgrounds?
Paco Underhill mentions Singapore airport as having playgrounds.
What are people saying?
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