

Paola Antonelli, a design curator at the Museum of Modern Art, interviews designers such as Jonathan Ive and Chris Bangle about everyday objects.
Synopsis
Paola Antonelli, a design curator at the Museum of Modern Art, interviews designers such as Jonathan Ive and Chris Bangle about everyday objects.
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Paola Antonelli, a design curator at the Museum of Modern Art in New York, appears in "Objectified," directed by Gary Hustwit. The 75-minute film premiered at the South by Southwest Festival on March 14, 2009. It features interviews with notable designers such as Jonathan Ive from Apple and Chris Bangle from BMW. The documentary looks at everyday objects and the thought processes of the people who create them, illustrating their impact on daily life.
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Why Watch
- Meet Jonathan Ive, Apple's design visionary.
- See insights from BMW's Chris Bangle.
- Find out how design shapes daily life.
Did You Know
- Objectified premiered at the South By Southwest Festival on March 14, 2009.
- The film is part of a three-film series called the Design Trilogy.
- Gary Hustwit directed Objectified and the previous film Helvetica.
- The film features interviews with 15 notable designers from around the world.
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Frequently Asked Questions
Who directed the documentary Objectified?
Objectified was directed by Gary Hustwit.
When did Objectified premiere?
Objectified premiered at the South By Southwest Festival on March 14, 2009.
What is the Design Trilogy series that Objectified is part of?
Objectified is the second part of the Design Trilogy, with the first film being Helvetica and the third being Urbanized.
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