Metrobranding
One brand dominates each essential product in communist Romania, contrasting sharply with the multitude of choices available in Western Europe.
“A love story between men and objects”
Synopsis
One brand dominates each essential product in communist Romania, contrasting sharply with the multitude of choices available in Western Europe.
Synopsis
In communist Romania, consumers face a stark reality. They rely on single brands for essential products, unlike their counterparts in Western Europe who enjoy a wide array of choices. "Metrobranding," directed by Adi Voicu, contrasts these experiences. It features personal stories that reveal the emotional ties between people and their limited goods. The film also provides historical context about branding's role in shaping identity within a restrictive regime. It runs for 92 minutes and was released in 2010.
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