More than 3,000 shoppers were lured to an empty lot in Prague for the grand opening of a fictitious hypermarket on May 31, 2003.
Synopsis
More than 3,000 shoppers were lured to an empty lot in Prague for the grand opening of a fictitious hypermarket on May 31, 2003.
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Synopsis
On May 31, 2003, Vít Klusák and Filip Remunda staged a grand opening for their fictitious hypermarket, Český sen, in the Letňany neighborhood of Prague. The two film students created an extensive advertising campaign, including billboards and television commercials, to promote the non-existent store. Over 3,000 people arrived at the empty site, drawn by the promise of a new shopping experience. Reactions varied from amusement to anger as the crowd realized the deception, prompting discussions about consumerism and trust in advertising.
Deep Dive
Why Watch
- See the unique hoax of the Český sen hypermarket
- Find out how 3,000 people were misled in Prague
- Meet the creative minds behind this bold project
Did You Know
- The grand opening of the fake hypermarket attracted over 3,000 shoppers.
- The filmmakers distributed 200,000 pamphlets in Prague for the campaign.
- The advertising campaign included a jingle and television commercials.
- The film won prizes at festivals in five different cities.
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Frequently Asked Questions
What was the main event of the Czech Dream documentary?
The main event was the opening of a fake hypermarket called Český sen in Prague, which attracted over 3000 shoppers to an empty plain.
Who directed the Czech Dream documentary?
Czech Dream was directed by Vít Klusák and Filip Remunda.
What was the purpose of the advertising campaign for Czech Dream?
The advertising campaign aimed to promote the fake hypermarket and included billboards, pamphlets, and television commercials with slogans like 'don't come' and 'don't spend'.
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