Film backdrop image for Making social data profitable - Changing Media Summit 2013 (2013)

201356 minPGtalk

Making social data profitable - Changing Media Summit 2013

201356 minPGtalk

Social data serves as a key focus for media publishers seeking profitable business models, as discussed by industry experts at the Changing Media Summit 2013.

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Channel: The Guardian

Making social data profitable - Changing Media Summit 2013

2013• 56 minPG

Synopsis

Social data serves as a key focus for media publishers seeking profitable business models, as discussed by industry experts at the Changing Media Summit 2013.

Synopsis

Social data profitability is the central theme of the Changing Media Summit 2013, where industry experts discuss strategies for publishers to leverage data for sustainable business models. Led by Journalism.co.uk's Sarah Marshall, the panel features representatives from The Independent, The Sun, Visual Revenue, and The Weather Company. Topics include innovative approaches to harnessing data effectively, enhancing audience engagement, and driving revenue in the evolving digital media landscape. Insights from this discussion aim to equip media professionals with actionable strategies for success.

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