MakeSHIFT

Synopsis

The advertising industry has undergone significant transformation over the past two decades, influenced by technological advancements and changing consumer behavior. "MakeSHIFT" examines this evolution through the perspectives of industry leaders, including executives from major firms like Wieden+Kennedy and Ogilvy. The film highlights key events, such as the rise of digital marketing and the impact of social media platforms, while exploring the balance between creativity and data-driven strategies. Insights from experts provide a comprehensive understanding of how advertising continues to adapt in a rapidly changing landscape.