Made in Germany
Synopsis
Leica's first 35 mm camera in 1924 revolutionizes photography but faces challenges from digital cameras.
Synopsis
When the optics company from Wetzlar in Hesse launched its first 35 mm camera in 1924, it quickly became a success, leading to large-scale production. This innovation marked the beginning of a new genre in photography, establishing the Leica brand as a legend. The camera's highly accurate lens made it a favorite among professionals and serious hobbyists. However, a decade ago, as digital cameras gained popularity worldwide, Leica chose to remain committed to film, a decision that significantly impacted the company's market position.
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