

Lord Tim Bell's controversial public relations firm, Bell Pottinger, faced significant backlash for its role in inciting racial division in South Africa, leading to its eventual collapse.
“The rise and fall of the world's most dangerous PR company”
Synopsis
Lord Tim Bell's controversial public relations firm, Bell Pottinger, faced significant backlash for its role in inciting racial division in South Africa, leading to its eventual collapse.
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Lord Tim Bell, a key figure in public relations, co-founded Bell Pottinger in 1987. The firm quickly gained notoriety for its controversial campaigns, particularly in South Africa, where it faced backlash for inciting racial division. Interviews with associates and critics reveal the tactics used to shape narratives for politicians and companies. The film details the rise and fall of Bell Pottinger, culminating in its collapse due to unethical practices. It runs for 90 minutes and features English and Spanish dialogue with subtitles.
Deep Dive
Why Watch
- Meet Lord Tim Bell, a controversial PR figure.
- See the impact of spin-doctoring on South Africa.
- Find out how Bell Pottinger changed reputation management.
Did You Know
- Influence premiered at the Sundance Film Festival on January 27, 2020.
- Bell Pottinger was co-founded by Tim Bell in 1987.
- The film has a 78% rating on Rotten Tomatoes.
- The New York Times described Bell Pottinger's downfall as 'acute embarrassment.'
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Frequently Asked Questions
Who directed the documentary Influence?
Influence was directed by Diana Neille and Richard Poplak.
What is the runtime of the documentary Influence?
Influence has a runtime of 90 minutes.
What rating does Influence have on Rotten Tomatoes?
Influence has a 78% rating on Rotten Tomatoes.
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