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Deep Dive: Influence (2020)

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Influence
Influence is a documentary that examines the career of Lord Tim Bell and his associates, who are known for their controversial work in geopolitical public relations. The film details Bell's rise in the advertising world and his unique approach to managing the reputations of unpopular figures, including politicians and corporations. It shows the founding of Bell Pottinger in 1987, which became a major player in reputation management until its involvement in a campaign that incited racial division in South Africa. The documentary features interviews and insights from various figures, including Sergio Bitar and F.W. de Klerk, and presents a critical view of the impact of Bell's strategies on global politics and public perception. With a runtime of 90 minutes, the film is presented in English and Spanish, with English subtitles, and offers a detailed look at the consequences of spin-doctoring in the modern world.

Why Watch

  • •Meet Lord Tim Bell, a controversial PR figure.
  • •See the impact of spin-doctoring on South Africa.
  • •Find out how Bell Pottinger changed reputation management.

Did You Know

•Influence premiered at the Sundance Film Festival on January 27, 2020.
•Bell Pottinger was co-founded by Tim Bell in 1987.
•The film has a 78% rating on Rotten Tomatoes.
•The New York Times described Bell Pottinger's downfall as 'acute embarrassment.'

Perfect For

Public relations enthusiastsPolitical history buffsDocumentary fans