Fighting poverty with fish
Synopsis
One ton of fresh fish is delivered twice a week from Senegal to Germany as part of an effort to support local fishermen and create jobs.
Synopsis
Mouhamed Mbaye, a Senegalese entrepreneur in Germany, seeks to import fish from Senegal to create jobs in his home country. He aims to provide sustainably sourced, fresh fish to customers in Germany. After securing interest from Metro, a major grocery chain, he faces challenges with hygiene regulations and supply chain logistics. Despite setbacks, including slow business and the need for compliance with strict standards, Mouhamed remains determined to succeed and support local fishermen.
Deep Dive
Why Watch
- See how Momo battles bureaucracy to sell fish in Germany.
- Find out what it takes to meet Metro's hygiene standards.
- Meet Momo's partner Otis, who supports his business vision.
Did You Know
- Momo needs orders of around 400 kilograms to make a profit.
- Metro, a major grocery chain, requires proof of hygiene standards from suppliers.
- Momo has lived in Germany for 10 years but still misses Senegal.
Perfect For
Frequently Asked Questions
What is the name of Muhammad's business?
Muhammad's business is called Tube Pêche.
How often is Momo asked to deliver fresh fish to Frankfurt?
Momo is asked to deliver fresh fish to Frankfurt twice a week.
What is the minimum order quantity Momo needs to make a profit?
Momo needs orders of around 400 kilograms to make a profit.
What are people saying?
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