Butchers fighting cheap meat

Synopsis

Mark Junglas manages Stöcken farm in Siegerland, where he oversees 100 cattle raised under humane conditions. He emphasizes animal welfare, believing that if meat is to be consumed, the animals should have a good life. After a difficult experience at 16, when he slaughtered a calf, Mark left conventional farming to pursue better practices. Over the course of a year, he faces financial challenges while trying to promote organic meat through innovative marketing strategies and an online shop.