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Bilingualism

2023• 29 minPG

Synopsis

85% of customers at Steinberg Inc. are French-speaking, prompting the company to adopt a policy of functional bilingualism for effective communication.

Deep Dive

Why Watch

  • Meet James Doyle discussing management language needs.
  • Find out why 85% of customers at Steinberg speak French.
  • See the protests against education legislation in 1969 Quebec.
  • Discover Steinberg's bilingualism policy for employees.

Did You Know

  • In 1969, French Canadian nationalists protested against education legislation in Quebec.
  • James Doyle from Steinberg Limited noted a lack of qualified French Canadians in management.
  • 85% of Steinberg's customers were French-speaking, influencing their hiring policies.
  • Steinberg Limited announced a policy of functional bilingualism to improve communication.

Perfect For

Bilingual education advocatesFrench Canadian history buffsBusiness communication professionalsLanguage policy researchers
Read full Deep Dive →
Frequently Asked Questions

What policy did the corporation announce a year after discussions on bilingualism?

The corporation announced the policy of functional bilingualism.

What percentage of customers are French speaking in Quebec according to James Doyle?

According to James Doyle, 85% of customers are French speaking.

What was the main goal of the corporation's bilingualism policy?

The main goal was for top management to communicate effectively in French with French-speaking employees.

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