Film Lens
The documentary focuses on the impact of bilingualism in Quebec, particularly in the context of the French Canadian community. It discusses the protests in 1969 against legislation that allowed education in both English and French, highlighting the concerns of French Canadians about the dominance of English in business and education. The film features insights from James Doyle, a vice president at Steinberg Limited, who emphasizes the need for more French-speaking individuals in management roles to reflect the demographics of their customer base, which is predominantly French-speaking.
The narrative progresses to the company's response to these challenges, culminating in a policy of functional bilingualism aimed at ensuring that all managers can communicate effectively in French. This policy is presented as a necessary adaptation to the changing business environment in Quebec, with a focus on creating opportunities for French Canadians within the organization. The film illustrates the complexities of navigating language and identity in a bilingual context.
Why Watch
- •Meet James Doyle discussing management language needs.
- •Find out why 85% of customers at Steinberg speak French.
- •See the protests against education legislation in 1969 Quebec.
- •Discover Steinberg's bilingualism policy for employees.
Did You Know
•In 1969, French Canadian nationalists protested against education legislation in Quebec.
•James Doyle from Steinberg Limited noted a lack of qualified French Canadians in management.
•85% of Steinberg's customers were French-speaking, influencing their hiring policies.
•Steinberg Limited announced a policy of functional bilingualism to improve communication.
Perfect For
Bilingual education advocatesFrench Canadian history buffsBusiness communication professionalsLanguage policy researchers