When Banana Ruled

Synopsis

In Central America, the United Fruit Company wielded immense power in the early 20th century. The documentary details the company's role in creating banana republics and supporting dictatorial regimes. It covers the industry's pioneers and the revolutionaries who opposed them. Advertising strategies that popularized bananas are also discussed. The film presents the violent consequences of the banana trade, illustrating how a single fruit became a symbol of global capitalism.