The future for print publishing

Synopsis

Jefferson Hack, co-founder of the youth culture and fashion magazine Dazed and Confused, discusses the future of print publishing at the Financial Times digital media conference in London. He highlights his recent innovation, the first magazine featuring LED screen technology on its cover, showcasing a moving high-definition video of Rihanna. Hack aims to merge print and digital by creating a magazine that can captivate readers with dynamic visuals. He reflects on the challenges facing print sales in the industry and the need for new models as publishers adapt to digital trends. Hack envisions a future where magazines could feature fully moving video pages, although he acknowledges that achieving this on a mass scale will require significant advancements in technology and design.