

17 million viewers watched as Tomoaki Hamatsu, known as Nasubi, spent 15 months naked and isolated in a room for a reality TV challenge in Japan.
“The naked truth about the world's first reality star.”
Synopsis
17 million viewers watched as Tomoaki Hamatsu, known as Nasubi, spent 15 months naked and isolated in a room for a reality TV challenge in Japan.
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Tomoaki Hamatsu, known as Nasubi, spent 15 months in isolation, completely naked, as part of the Japanese reality show Susunu. Denpa Shōnen. Beginning in 1998, he was tasked with entering sweepstakes until he won ¥1 million. The program attracted 17 million viewers weekly, raising ethical concerns about voyeurism and consent. Clair Titley’s documentary follows Nasubi's life after the show, including his efforts to raise funds for his hometown of Fukushima following the 2011 earthquake.
Deep Dive
Why Watch
- Meet Nasubi, Japan's first reality TV star.
- See how a TV show shaped his life and career.
- Find out about the ethics of reality television.
Did You Know
- Nasubi was isolated in an apartment for over a year during the show.
- The show attracted 17 million viewers each Sunday night.
- Nasubi's diaries about his experience became a bestseller in Japan.
- He raised money by climbing Mount Everest for his hometown after the 2011 earthquake.
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Frequently Asked Questions
Who directed The Contestant?
The Contestant was directed by Clair Titley.
What was the main challenge faced by Nasubi on the show?
Nasubi was challenged to stay alone and unclothed in an apartment while entering mail-in sweepstakes until he won ¥1 million (about $8,000).
How many viewers did the show Susunu! Denpa Shōnen attract each Sunday night?
The show attracted 17 million viewers each Sunday night.
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