Film backdrop image for Spirited performance from Diageo (2012)

20123 minPGnews

Corporate Responsibility

Spirited performance from Diageo

20123 minPGnews

Diageo navigates challenges in Europe while thriving in emerging markets, say Julia Grindell and Vincent Boland.

Corporate Responsibility

Genres

Channel: Financial Times

Spirited performance from Diageo

2012• 3 minPG

Synopsis

Diageo navigates challenges in Europe while thriving in emerging markets, say Julia Grindell and Vincent Boland.

Synopsis

Diageo, the world's biggest drinks company, faces challenges in a cash-strapped Europe but finds success in emerging markets. Julia Grindell and Vincent Boland from Lex discuss how Diageo is overcoming its reputation as an underperformer. They highlight the company's strategies and performance in various regions, showcasing its resilience and adaptability in the competitive drinks industry.

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