Synopsis
Moshe Badash's founding of the "Picanti" retail chain revolutionized Israel's salad industry while challenging food monopolies and the Israeli IRS.
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Moshe Badash transformed the salad industry in Israel by founding the "Picanti" retail chain. He faced challenges from food monopolies and the Israeli IRS while advocating for his vision. The film examines his actions and motivations, questioning whether he was a righteous fighter or an opportunist. Spanning 56 minutes, it presents a detailed look at Badash's impact on the food market and his confrontations with powerful elites.
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