Rainier: A Beer Odyssey

Synopsis

Rainier Beer, a Seattle-based brewing company, gained national prominence in the 1970s through a groundbreaking advertising campaign created by the small agency, WongDoody. The campaign, characterized by its innovative approach and memorable slogans, played a crucial role in establishing Rainier as a cultural icon in the Pacific Northwest. Featuring interviews with key figures from the campaign and insights into the beer's history, "Rainier: A Beer Odyssey" explores the intersection of marketing, regional identity, and the evolution of American beer culture.