Patta for Life
Between 2013 and 2020, Edson Sabajo and Guillaume 'Gee' Schmidt expanded their streetwear brand internationally, opening their first store outside Amsterdam in London.
Synopsis
Between 2013 and 2020, Edson Sabajo and Guillaume 'Gee' Schmidt expanded their streetwear brand internationally, opening their first store outside Amsterdam in London.
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Synopsis
Edson Sabajo and Guillaume 'Gee' Schmidt opened the first Patta store in Amsterdam in 2004. Between 2013 and 2020, the brand expanded internationally, facing various challenges along the way. The film captures key moments, including the launch of Patta's first store outside the Netherlands in London. It also features trips to Seoul and Tokyo, illustrating the brand's growth and influence in the streetwear scene. The narrative unfolds at a fast pace, reflecting the dynamic nature of the fashion industry.
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