Nine Guided Tours

Synopsis

Michael Gitlin examines nine commercialized caverns in a 19-minute essay on language and technology. Each cavern represents the shift from natural space to commercial space. Different techniques are deployed to transform these environments for tourism. The film illustrates how these spaces are marketed and the language used to attract visitors. The focus remains on the methods of presenting these attractions and their impact on perception. The work reflects changes in how nature is experienced in a commercial context.