Mallamall
95% of India's retail trade is run by small entrepreneurs, yet malls are rapidly replacing traditional markets across the country.
Synopsis
95% of India's retail trade is run by small entrepreneurs, yet malls are rapidly replacing traditional markets across the country.
Synopsis
People in bustling markets and street stalls navigate a rapidly changing retail environment in India. Malls are replacing small shops, altering the tradition of retail that has existed for 2,500 years. Mallamall presents the lives of those adapting to this shift, from small entrepreneurs to consumers drawn to new shopping experiences. Set in contemporary India, the film shows how the desire for modern retail is transforming local economies and communities.
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