Made in Germany
Synopsis
A saw blade can last for 500 hours, but Stihl is cutting back production due to declining sales amid the financial crisis.
Synopsis
Claus Datson, Chief Financial Officer of Stihl, discusses the company's strategy during the financial crisis. Stihl, known for its high-quality saws, has built a reserve of 1.5 billion euros to navigate economic downturns. While U.S. companies reduce purchases, Stihl maintains a focus on long-term stability. Employees have only lost overtime so far, but cost-cutting measures loom. Customers express a preference for reliability over price, with some willing to pay up to 600 euros for a dependable saw.
Deep Dive
Why Watch
- See how a CFO manages a 1.5 billion euro war chest.
- Find out why employees believe in their company's stability.
- Meet the saws that cut wood in 4 seconds.
Did You Know
- The saws can cut through 30 cm of wood in just 4 seconds.
- Steel has a financial reserve of 1.5 billion euros.
- German employees have only lost overtime so far during the downturn.
- A 10-year bond from the company yields 10% interest.
Perfect For
Frequently Asked Questions
How long can a saw blade last?
A saw blade can last for 500 hours with proper maintenance.
What is the financial strategy of Steel's Chief Financial Officer?
Claus Datson has built up a war chest of one and a half billion euros to ensure the company can weather financial crises.
How much do customers pay for a saw in Germany?
Customers in Germany may pay around 500 to 600 euros for a saw, depending on their priorities.
What are people saying?
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