Kellogg vs. Post: Cereal Wars Begin (S2, E16)

Synopsis

Dr. John Kellogg and his brother start a revolution in breakfast, introducing innovative cereal products that change American eating habits. Meanwhile, rival C.W. Post takes direct aim at building his own empire in the cereal industry. In Season 2, Episode 16, the competition between Kellogg and Post highlights the fierce business tactics and personal rivalries that define the early 20th-century food landscape. The creation of iconic breakfast foods comes at a significant cost, revealing the challenges and sacrifices made by these visionaries. Their stories illustrate how breakfast cereals become a staple in American households, forever altering the way people start their day.