Hamlet: The Video
A 27-year advertising campaign for Hamlet cigars features humorist Willie Rushton guiding viewers through its most memorable commercials.
Synopsis
A 27-year advertising campaign for Hamlet cigars features humorist Willie Rushton guiding viewers through its most memorable commercials.
Synopsis
Willie Rushton, a veteran humorist, recalls the origins of the Hamlet cigar advertising campaign that spanned 27 years. The documentary features memorable commercials that popularized Bach's "Air on a C String" and the slogan "Happiness is a cigar called Hamlet." Directed by Tom Kinninmont, this 30-minute video presents a nostalgic look at one of the longest-running and most recognized campaigns in advertising history.
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