Georgia Voters React To 2018 Midterms Ads (HBO)
Synopsis
Participants use dials to score political ads during the 2018 midterm elections, with high scores indicating persuasive messages.
Synopsis
A group of Georgia voters rates political ads from the 2018 midterm elections using dials. Ads are scored based on their impact, with higher numbers indicating stronger persuasion. One ad featuring Stacey Abrams, which emphasizes family and faith, receives favorable scores. Voters discuss her campaign's focus on unity. In contrast, they critique Governor Brian Kemp's ads for their aggressive tone and controversial content. The segment reveals how personal values affect voter reactions in a divisive political climate.
Deep Dive
Why Watch
- See how Georgia voters react to political ads in real-time.
- Find out why some ads resonate more than others.
- Meet Stacey Abrams and Brian Kemp through their campaign strategies.
Did You Know
- Most ads score about 35 or 40 on the impact scale.
- A good political ad typically scores between 80 and 85.
- Brian Kemp's ad was criticized for its timing after the Parkland shooting.
- Voters reacted positively to ads that emphasized family and faith.
- The segment discusses how ads can amplify division in the country.
Perfect For
Frequently Asked Questions
What was the average score for most political ads according to the segment?
Most ads scored about a 35 or 40.
What was Brian Kemp's campaign message regarding government spending?
Brian Kemp's campaign message included capping government spending and reducing regulations.
What controversial aspect was mentioned about Brian Kemp's ad?
Kemp's ad included a scene of him pointing a shotgun, which was criticized as inappropriate timing after the Parkland shooting.
What are people saying?
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