Film Lens

Generation Startup follows young entrepreneurs navigating the challenges of launching their own startups. The film shows the personal stories of individuals like Brian Rudolph, who co-founded Bonsa, a chickpea pasta company, and their struggles in a high-risk environment where 90% of startups fail. The documentary captures their journey as they adapt to the realities of startup culture, emphasizing the importance of personal growth and endurance in the face of uncertainty.
The film also addresses broader themes of privilege and opportunity in entrepreneurship. One participant reflects on how their background limits their options, contrasting with those from wealthier families who have safety nets. This contrast sets the stage for discussions about success, happiness, and the true meaning of entrepreneurship in America today.
Why Watch
- •Meet Brian Rudolph, co-founder of Bonsa.
- •Find out why 90% of startups fail.
- •See how young entrepreneurs redefine success.
- •Discover the impact of privilege on startup culture.
Did You Know
•Only 10% of startups have succeeded in the last 20 years.
•90% of startups are expected to fail.
•Brian Rudolph co-founded Bonsa in 2012.
•The documentary features a participant with a biomedical engineering degree from Johns Hopkins.
Perfect For
Aspiring entrepreneursStartup enthusiastsYoung professionalsBusiness students