Freestyle Bullfighters Are Bringing The X Games To The Rodeo (HBO)

Synopsis

Freestyle bullfighting, a thrilling and dangerous sport, differs from traditional Spanish bullfighting by focusing on tricks rather than killing the bull. Each fight lasts up to a minute, where bullfighters can earn up to 100 points based on their performance and the bull's ferocity. Two years ago, Canadian bullfighter Aaron Ferguson established a professional league called Bullfighters Only, aiming to present freestyle bullfighting as an action sport. Unlike typical rodeos, Bullfighters Only events do not feature country music; instead, they adopt a high-energy, extreme sports approach with quality video production and a strong social media presence. The league also promotes a clothing brand that combines Western wear with streetwear. Notable talents like Justin Josie, who had never attended a rodeo four years ago, now ranks among the top freestyle bullfighters in the country, showcasing the sport's growing appeal and diversity.