'Experience a different world' with FT Weekend
Synopsis
The Financial Times promotes FT Weekend with a global campaign featuring notable figures.
Synopsis
The Financial Times launches its largest global campaign to promote FT Weekend, specifically its Saturday and Sunday editions. Titled 'Experience a different world', this campaign spans various media, including TV, cinema, radio, outdoor, print, and digital platforms. FT Weekend editor Caroline Daniel highlights the diverse content available, featuring notable figures such as Donald Trump, Angelina Jolie, Danish Prime Minister Helle Thorning-Schmidt, and snooker star Ronnie O'Sullivan. A new print subscription for FT Weekend is also introduced, aiming to enhance reader engagement with the publication's unique offerings.
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