Since the late 1990s, the marketing of anti-depressants in Japan has surged, changing public discourse around depression and the term 'utsu'.
Synopsis
Since the late 1990s, the marketing of anti-depressants in Japan has surged, changing public discourse around depression and the term 'utsu'.
People
Synopsis
Mika Ishikawa shares her struggles with depression in Japan, where societal perceptions of mental health are shifting. The term 'utsu', once limited to psychiatric professionals, has entered public discourse, reflecting changing attitudes. Since the late 1990s, the rise in anti-depressant marketing has influenced how depression is discussed. Through the experiences of five individuals, the film addresses the stigma surrounding mental health and the effects of increased anti-depressant use on public awareness and acceptance.
Deep Dive
Why Watch
- Meet Hiyaso Hayashiguchi and Taketoshi Hayashiguchi.
- Find out how 'utsu' changed in public discourse.
- See the impact of anti-depressant marketing in Japan.
Did You Know
- 'Utsu' was once a term only used by psychiatric professionals.
- Anti-depressant marketing surged in Japan since the late 1990s.
- The film features five individuals sharing their experiences with depression.
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Frequently Asked Questions
What does the term 'utsu' refer to in Japan?
'Utsu' refers to depression and was once a term used primarily by psychiatric professionals but has become common in public discourse.
How has the marketing of anti-depressants changed in Japan since the late 1990s?
Since the late 1990s, the marketing of anti-depressants has surged, leading to a shift in the understanding and discussion of depression among the Japanese populace.
Who directed the documentary 'Does Your Soul Have a Cold?'
The documentary 'Does Your Soul Have a Cold?' was directed by Mike Mills.
What are people saying?
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