Chinese Smartphones
Synopsis
Last year, white label handset makers accounted for almost half of all handsets sold in China, significantly impacting mass market brands like Nokia.
Synopsis
Shenzhen's electronics malls feature thousands of small workshops that produce various handsets, from knockoffs to unique models. Kathrin Hille from the Financial Times reports on a changing market. In 2011, white label brands accounted for nearly half of all Chinese handset sales. However, new regulations and consumer preferences for brand-name devices have led to a decline. Companies like Coolpad adapt by forming relationships with mobile carriers. Exports may provide an opportunity for survival among second-tier manufacturers.
Deep Dive
Why Watch
- See how Shenzhen became the heart of the Chinese smartphone industry.
- Find out why second-tier brands struggle against major players.
- Meet Coolpad, a pioneer in dual SIM card technology.
Did You Know
- In 2011, white label handset makers accounted for almost half of all handsets sold in China.
- Shipments of white label phones in China reduced by about 7% in 2011.
- A new chip from Mediatek is driving down prices for second-tier phone makers.
- Sop Group, a second-tier manufacturer, ships about a third of its 300,000 monthly phones abroad.
Perfect For
Frequently Asked Questions
What percentage of handsets sold in China were from white label makers last year?
White label handset makers accounted for almost half of all handsets sold in China last year.
How much did shipments of white label phones reduce in 2011?
Shipments of white label phones reduced by about 7% in 2011 to about 186 million units.
What is the name of the Taiwanese company that is driving down chip prices for smartphones?
The Taiwanese company driving down chip prices is Mediatek.
What are people saying?
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