Hundreds of thousands of posters featuring Che Guevara's image were mass-produced by Giangiacomo Feltrinelli, sparking controversy over copyright and profit.
“The image that launched a thousand t-shirts…”
Synopsis
Hundreds of thousands of posters featuring Che Guevara's image were mass-produced by Giangiacomo Feltrinelli, sparking controversy over copyright and profit.
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Synopsis
Alberto Korda captured the iconic photo Guerrillero Heroico during a funeral in Havana's Plaza de Revolución in 1960. This image of Che Guevara has since become a symbol of various political movements and commercial products. Chevolution details Korda's transition from fashion photography to documenting the Cuban Revolution. It addresses Giangiacomo Feltrinelli's mass production of posters, which sparked controversy over copyright and profit. Interviews with artists and musicians illustrate the diverse interpretations of Guevara's legacy and its impact on pop culture.
Deep Dive
Why Watch
- See Alberto Korda's journey from fashion to revolutionary photography.
- Find out how Che's image became a global icon.
- Meet artists like Shepard Fairey discussing Che's legacy.
Did You Know
- Alberto Korda left fashion photography to document the Cuban Revolution.
- Giangiacomo Feltrinelli printed hundreds of thousands of Che posters in 1976.
- Korda captured the Guerrillero Heroico photo during a funeral in Havana.
- Copyright laws in communist Cuba meant Korda had no rights to his photo.
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Frequently Asked Questions
Who took the famous photo Guerrillero Heroico?
The photo Guerrillero Heroico was taken by Cuban photographer Alberto Díaz Gutiérrez, also known as Alberto Korda.
What event was Korda photographing when he took the iconic image of Che Guevara?
Korda captured the photo during a massive funeral in the Plaza de Revolución for victims of the La Coubre bombing in Havana Harbor.
Who was the first to mass-produce the photo of Che Guevara?
Giangiacomo Feltrinelli was the first to mass-produce the photo by creating hundreds of thousands of posters without crediting Korda.
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