ASOS: How Do They Really Do It?
Two decades after its launch, the online fashion retailer has become one of the UK's fastest-growing businesses by acquiring major High Street brands.
Synopsis
Two decades after its launch, the online fashion retailer has become one of the UK's fastest-growing businesses by acquiring major High Street brands.
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Synopsis
Inside ASOS's headquarters, insiders and experts reveal the strategies that propelled the online fashion retailer to global prominence in just 20 years. The documentary details the technology behind its website, which tracks shopper preferences to drive sales and offer discounts. It also examines ASOS's competition with traditional fashion chains and its acquisitions of major High Street brands, contributing to its status as one of the UK's fastest-growing businesses.
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