On July 13, 1985, Live Aid transformed charity fundraising with performances from rock legends like Freddie Mercury and Joan Baez at Wembley Stadium and John F. Kennedy Stadium. Activating a Generation reflects on the concert's legacy and the rise of digital activism. It questions the effectiveness of social media engagement in philanthropy, citing examples like the Ice Bucket Challenge and organizations such as Amnesty International. The film examines whether online actions can lead to real change in addressing global issues.

Deep Dive

Why Watch

See how Live Aid transformed disaster fundraising.
Meet rock stars like Freddie Mercury and Madonna at Live Aid.
Find out why social media is changing philanthropy today.

Did You Know

Live Aid took place on July 13, 1985, at Wembley Stadium and John F. Kennedy Stadium.
Bob Geldof was inspired to organize Live Aid after a BBC broadcast about famine in Ethiopia.
The Christmas single recorded by Geldof became a smash hit and sold out quickly.
The Ice Bucket Challenge unexpectedly generated a significant amount of money for the ALS Association.

Perfect For

Music loversPhilanthropy enthusiastsSocial media advocates

Read full Deep Dive →

Frequently Asked Questions

When did Live Aid take place?

Live Aid took place on July 13, 1985.

Who was the lead singer of the Boomtown Rats?

Bob Geldof was the lead singer of the Boomtown Rats.

What was the purpose of Live Aid?

Live Aid aimed to raise funds to fight famine in Ethiopia.

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Activating a Generation