Film Lens
Untitled #29.95 discusses the commercial art establishment's efforts to commodify video art through limited editions in the 1990s. The film presents a critical perspective on how video art, traditionally seen as ephemeral, was transformed into a collectible object, reflecting broader trends in the art market.
Produced anonymously and distributed by RTMark, the film uses an essay format to engage with the implications of this commodification. It questions the value placed on art and the impact of commercial interests on artistic expression during this period.
Why Watch
- •See how video art became a collectible in the 1990s.
- •Find out about RTMark's role in art distribution.
- •Meet the artists affected by commodification.
Did You Know
•The film was released in 1999 and runs for 15 minutes.
•It was produced anonymously and distributed by RTMark.
•The documentary focuses on the 1990s art market's shift towards limited editions.
Perfect For
Contemporary art enthusiastsVideo art collectorsArt market analysts