Film Lens
Tupperware! tells the story of Earl Silas Tupper, an inventor from a small town, and Brownie Wise, a self-taught saleswoman. In the 1950s, Wise changed marketing by training Tupperware Ladies to host parties in homes across America. These parties featured Tupper's innovative bowls that create an airtight seal with a 'burp' sound.
The documentary includes archival footage and personal stories, illustrating how Tupperware became a cultural phenomenon. It also covers the annual jubilees where Wise rewarded her sales force with luxurious gifts, showing the significant financial impact Tupperware had on women's lives, with some earning millions.
Why Watch
- •Meet Earl Tupper, the inventor behind Tupperware.
- •See how Brownie Wise transformed marketing in the 1950s.
- •Find out how Tupperware empowered women financially.
Did You Know
•Brownie Wise trained a legion of Tupperware Ladies in the 1950s.
•Some Tupperware Ladies made millions selling Tupperware products.
•Tupperware parties were hosted in living rooms across America.
•Annual jubilees featured gifts like minks and modern appliances.
Perfect For
Kitchen product history1950s marketingWomen in business