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Deep Dive: The Universal S (2019)

Film Lens

The Universal S
The film investigates the origins of a globally recognized symbol, the pointy S, which many people remember drawing in their childhood. The narrator recounts their personal journey, starting from an email in 2014 that led to a deeper exploration of the symbol's history. Through their research, they discover that the symbol is often associated with the American clothing brand Stüssy, founded in the early 1980s, although no concrete evidence links the symbol to the brand. As the narrator goes into the mystery, they uncover that numerous individuals worldwide have drawn this symbol long before the 1980s, leading to questions about its true origins. The film touches on the concept of memes, as coined by Richard Dawkins, and compares the pointy S to other symbols with unknown origins. Ultimately, the narrator expresses frustration at the inability to definitively solve the mystery, emphasizing the enduring intrigue surrounding the symbol.

Why Watch

  • Find out why the pointy S is a global childhood memory.
  • See the connection between the symbol and Stüssy clothing.
  • Meet others who remember drawing the pointy S.

Did You Know

The pointy S symbol was drawn by many people around the world.
Stüssy was founded in the early 1980s but lacks evidence linking it to the symbol.
The narrator found over 40 online discussions about the pointy S.
Richard Dawkins coined the term meme in 1976 to describe ideas transmitted between people.

Perfect For

Symbol enthusiastsCultural mystery seekersFans of childhood nostalgia