Film Lens
In 'The Persuaders,' PBS Frontline investigates the multibillion-dollar industries of advertising and public relations. The film examines how marketers use sophisticated market research methods to understand consumer behavior. It features insights from various experts, including Douglas Rushkoff and Stuart Ewen, who discuss the innovative techniques used by public relations professionals to craft marketing messages that resonate with a skeptical public.
The documentary also looks at the integration of these marketing messages into daily life, revealing the strategies that shape consumer perceptions and influence decision-making. Through interviews and case studies, it provides a comprehensive view of the complex media landscape that consumers navigate today.
Why Watch
- •See how marketers manipulate consumer behavior.
- •Meet industry experts like Douglas Rushkoff.
- •Find out the techniques behind trusted marketing.
Did You Know
•The documentary was directed by Rachel Dretzin in 2004.
•It features insights from experts like Douglas Rushkoff and Stuart Ewen.
•The film has a runtime of 55 minutes.
Perfect For
Advertising strategiesConsumer psychologyPublic relations tactics