Film Lens
The segment discusses Netflix's significant growth in 2015, highlighting its international expansion with the launch in 130 new countries. This move aims to establish Netflix as the first global internet television network, with coverage nearly worldwide, except for China. The company has over 50 million subscribers in the US and is looking to enhance its international presence further.
Netflix's strategy involves spending $6 billion on content this year, focusing on original production and licensing. This approach complicates traditional deal structures with local broadcasters, as Netflix plans to negotiate global rights instead of country-specific agreements. The segment also touches on the competitive landscape, mentioning rivals like Amazon and Hulu, who are also expanding internationally.
Why Watch
- •See how Netflix plans to dominate global television.
- •Find out about Netflix's $6 billion content strategy.
- •Meet the competition Netflix faces from Amazon and Hulu.
Did You Know
•Netflix launched in 130 new countries in early 2016.
•Netflix has over 50 million subscribers in the US.
•The company plans to spend $6 billion on content in 2016.
•Netflix shares increased by about 120-130% over the last 12 months.
Perfect For
Streaming service enthusiastsGlobal media trendsTelevision industry watchers