Film Lens

The film examines the use of white-male identity politics by right-wing politicians in American presidential elections. It traces this strategy from Richard Nixon's 1968 campaign, which emphasized law and order, to Donald Trump's 2020 campaign that revived similar themes of masculinity and fear. The documentary argues that these tactics have been used to portray Democrats and liberals as weak, while branding the Republican Party as the party of 'real men.'
It also discusses how these political strategies are tied to broader societal changes, including demographic shifts and movements for racial, gender, and sexual equality. By framing conservatives as defenders of white male power, the film critiques the ongoing impact of these identity politics on American society.
Why Watch
- •See Nixon's 1968 law-and-order campaign tactics.
- •Find out how Trump revived masculinity in politics.
- •Meet the critics of white male identity politics.
Did You Know
•Richard Nixon's 1968 campaign focused on law and order.
•Donald Trump used hyper-macho themes in his 2020 campaign.
•The film discusses the right's strategy to brand Republicans as 'real men.'
Perfect For
Political strategyIdentity politicsAmerican presidential elections