Film Lens
The Cola Conquest narrates the rivalry between Coca-Cola and Pepsi-Cola over the past century, focusing on Coca-Cola's role as a symbol of American culture. The documentary examines how Coca-Cola transformed from a simple soft drink into a global icon, reflecting societal changes and influencing people's lives.
Through a mix of humor and seriousness, the film presents the paradox of Coke's dominance in the beverage market while questioning its cultural significance. It invites viewers to reflect on what Coca-Cola represents in the context of American values and aspirations.
Why Watch
- •Meet the icons of Coca-Cola and Pepsi-Cola rivalry.
- •Find out how Coke became a global cultural symbol.
- •See the impact of marketing on consumer identity.
Did You Know
•Coca-Cola has been a symbol of American culture for over 100 years.
•The documentary was directed by Irene Lilienheim Angelico in 1998.
•The film has a duration of 50 minutes.
•Coca-Cola's influence extends globally, affecting consumer behavior.
Perfect For
Soft drink enthusiastsMarketing studentsAmerican culture buffs