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Deep Dive: The Click Trap (2024)

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The Click Trap
In 'The Click Trap,' the documentary investigates the influence of digital advertising algorithms on user experiences by curating content based on individual preferences. It examines the practices of major tech firms that, despite claims of combating disinformation, profit from the spread of harmful content. This raises ethical questions about the effects of online capitalism on democracy. The film features insights from industry experts like Katie A. Paul and Tim Hwang, critiquing the paradox of technology companies that prioritize profit over the integrity of information. It questions the responsibility these corporations have in the digital age, particularly in relation to the impact of misleading information on society.

Why Watch

  • •Meet industry experts like Imran Ahmed and Craig Silverman.
  • •Find out how tech firms profit from harmful content.
  • •See the ethical dilemmas of digital advertising.

Did You Know

•The film is directed by Peter Porta.
•It features insights from five industry experts.
•The documentary has a runtime of 87 minutes.
•It was produced in two countries: France and Spain.

Perfect For

Digital advertisingTech industry ethicsMedia literacy