Deep Dive: The Big One (1997)
Film Lens

The Big One is a 1997 documentary directed by Michael Moore, focusing on his tour promoting the book Downsize This! across 47 towns in the United States. The film captures Moore's encounters with American workers facing economic challenges and the fear of unemployment. It critiques the economic policies of major corporations and the political landscape, particularly targeting President Bill Clinton and the 1996 presidential candidates for neglecting these issues.
Throughout the film, Moore attempts to confront corporate executives, ultimately securing an interview with Phil Knight of Nike. The film emphasizes the disconnect between corporate interests and the struggles of everyday Americans. It also shows the financial commitment made by Miramax Films to donate 50 percent of the film's income to Flint, Michigan agencies mentioned in the documentary.
Why Watch
- •See Michael Moore confront corporate leaders like Phil Knight.
- •Find out why Bill Clinton faced criticism in 1996.
- •Meet workers sharing their fears about unemployment.
Did You Know
•92% of 38 critics' reviews on Rotten Tomatoes are positive.
•Michael Moore visited 47 towns during his promotional tour.
•Harvey Weinstein acquired distribution rights after a Toronto screening.
Perfect For
Corporate accountability1990s American politicsLabor rights issues