Deep Dive: The American Meme (2018)
Film Lens

The American Meme is a 2018 documentary directed by Bert Marcus that follows four social media influencers: Paris Hilton, Emily Ratajkowski, DJ Khaled, and Josh Ostrovsky. It examines their efforts to build commercial brands from their online personas and the impact of social media on their lives. The film presents a behind-the-scenes look at their rise to fame and the strategies they employ to maintain their influence in the digital landscape.
The documentary also addresses themes of modern alienation under capitalism and the challenges of sustaining social media fame. It features personal stories and insights from the influencers, particularly focusing on Paris Hilton's vulnerability and her reflections on fame. The film premiered at the 2018 Tribeca Film Festival and was later acquired by Netflix, marking a significant acquisition in the documentary space.
Why Watch
- •Meet Paris Hilton's vulnerable side in candid interviews.
- •Follow DJ Khaled's strategies for social media success.
- •See how influencers monetize their online presence.
Did You Know
•The American Meme premiered at the 2018 Tribeca Film Festival.
•The film has a 94% approval rating on Rotten Tomatoes based on 31 critics.
•Bert Marcus, the director, has directed three films, including Champs (2014).
•The documentary was released on Netflix on December 7, 2018.
Perfect For
Social media enthusiastsFans of Paris HiltonDocumentary lovers